Beauty, sadness andnhumor are woven through complex portraits ofAmerica in “Joel Sternfeld: American Prospects.” On view at the Bruce Museum Oct. 3, 2024-Jan. 5, 2025, the exhibition is an ode to the artist’s 1987 landmark photography book, “AmericanProspects,”and coincides with a new edition published bySteidl Press.
The Bruce will mount more than 40 large-scale color prints, ranging fromSternfeld’smost iconic images to never-before-exhibited photographs.Sternfeld(American, b. 1944)was an early adopter of color photography as fine art. Hee xploredt he medium’s potential in the 1960s and 70s with a small cohort of pioneers,including William Eggleston, Helen Levitt and Stephen Shore.
Sternfeld initiallyfocusedon New York street photography andwas awarded a GuggenheimFellowshipin 1978.Longing to explore beyondthe confines of the urban grid, the award supported hispurchaseofa Volkswagen camper and awooden 8 x 10 view camera,his tools as heembarked on amulti-year quest tocapturescenesacross the country.The work of documentaryphotographers Walker Evans and Robert FrankinspiredSternfeldtoobserve people and places across the United States andrecord what was great, vital andregenerative about the nation.
Despite sensing deep fissuresand contradictions in the country atthe time, he went on the road with a sense of optimism and discovery, delighting in the curious,bizarre and accidental moments in everyday life.Sternfeld traversed the nation from 1978 to 1987, taking thousands of photographs. His large-format view camera accommodated 8 x 10-inch sheets of color negative film, with a smallshutter opening that achieved great depth of field. Ansel Adams and Edward Weston used thesame methods in their famous black-and-white photographs,producing razor-sharp detail and aninfinite range of tones. Sternfeld’s pictures were composed carefully around color harmoniesoften focusing on pastel hues of two or three dominant colors and were guided by a strong senseof geometry and order despite the visual chaos of life they portrayed.The resulting images revealed beautiful land and the eternal cycle of the seasons, damagedlandscapes and industry in declineand the variety and resiliency of the American people.Theartist has referred to theunderlying theme of his workasthe utopian vision of Americacontrasted with the dystopian one.The first edition of “American Prospects” featured55imagescreated fromfour-color platesthat capture both America’s beauty and its flaws. The book waspublished to wide acclaim and is regarded as an important early monument of color photography.“
Joel Sternfelddeveloped a unique aesthetic for the use of color and a distinctive personalvision,” said guest curatorRobert Wolterstorff, the former Susan E.Lynchexecutivedirectorofthe Bruce Museum. “His powerful imagesare imbued with a sense of irony anddepict a visionof Americansthat is as complicated as the nation, inviting contemplation on ideas of paradiseversus reality through modern conceptions of landscape.”“American Prospects”includesa 1978 photograph of a farm market in McLean, Virginia thatdepicts a uniformed fireman shopping for pumpkins as a house fire rages in the background, theautumnal colors coordinating with the flames.Published in Life magazine, the absurd image isone of the most recognized scenes of Sternfeld’s career. Other subjects include an elephantcollapsed on a road in Washington state, clouds approaching a busy waterpark in Florida and thelanding of the spaceshuttle Columbia at Kelly Lackland Air Force Base in San Antonio, Texas.Sternfeld’s work capturesdetails ofspecific moments in time, serving as an archive for the futureas well as acaution toward photography’s manipulative power. In a 2004 interviewwithTheGuardian,
Sternfeld said,“No individual photo explains anything. That's what makesphotography such a wonderful and problematic medium. It is the photographer's job to get thismedium to say what you need it to say.”Sternfeldis based in New York andteaches at Sarah Lawrence College.Heis the recipient ofnumerous awards, includingtwo Guggenheim Fellowships andtheRome Prize.His work hasbeen exhibited in institutions worldwide, including the Museum of Modern Art (New York), theArt Institute of Chicago (Chicago), the Albertina Museum (Vienna, Austria) and the SanFrancisco Museum of Modern Art (San Francisco).